01 / 04
Research
Customer interviews, market research, a sharp problem statement. The phase most people skip, and the one that decides everything after it.
A venture studio for niche digital businesses · Poland
We build, buy and back niche digital businesses.
Roti is not a fund. It is a venture studio focused on niche digital businesses. We start companies with evidence before conviction, buy niche businesses we can run better, and earn stakes in other founders’ companies by doing the product work ourselves.
- 3 arms
- 5 assets
- 1 loop
- 0 outside capital
80% of features are rarely or never used2× development cost saved by discovery83% product success rate with discovery19,000+ sports pitches counted12,000+ dog-friendly places counted65,000 castles in 47 countries Evidence first. Equity second. One small bet at a time.
01 · What we believe
Most products fail because conviction outran evidence.
Niche businesses built on evidence compound. And the scarcest capital in any of them is a good operator’s time.
80%
of features are rarely or never used
2×
development cost saved when discovery removes rework
83%
product success rate for teams that run discovery — versus a coin flip without it
01
Evidence before conviction
Opinions are cheap. Every Roti venture starts with research and a mapped opportunity, and earns the right to be built by passing a test with real customers.
02
Short loops, hard gates
Four weeks to show demand. Six months to first revenue. Twelve months to a product-market-fit signal. Anything that misses a gate is stopped, sold or handed on.
03
Time is the capital
We are operators, not allocators. Hours are what we invest, so every bet in the portfolio carries a score: expected value divided by the hours it will take from us.
02 · How Roti is put together
One engine, three arms.
ProductTrio’s fees pay every bill and stay cash-only. They fund three kinds of ownership, which differ only in how much we own — and how it was earned.
Engine · ProductTrio
Bread
Workshops, PMF programmes, fractional product leadership. Cash fees, no equity. Funds everything below.
100%owned · funds the rest
producttrio.com ↗ Arm 1
We build
Our own ventures, run through the ROTI loop — one in build at a time.
100%owned
Build → Arm 2
We buy
Cash-flowing niche digital businesses we can operate better — and hold.
Majorityowned
Buy → Arm 3
We back
Founders with a first product and no product process — we earn our stake by doing the work.
5–15%stakes
Back → Roti is not a fund. It is a venture studio that pays its own bills — which is why we can afford to be paid mostly in equity, and why we are careful about whose.
03 · How we work
Research. Opportunities. Testing. Iteration. Repeat.
The same loop runs every venture we build, every business we buy and every founder we back. It is what the name spells. Read the full ROTI framework →
The ROTI framework is CC BY-ND 4.0 © 2026 Aleksander Uznański & Roti Ventures
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Opportunities
Opportunity mapping: which gaps are worth a bet, for whom, what to build next — and what to stop.
03 / 04
Testing
Assumption tests, prototypes, paid pilots. We measure before we build anything for real.
04 / 04
Iteration
Learn, adapt, improve on real signals. Then back to research. The loop is a cycle, not a funnel.
04 · Gates
Numbers, not feelings, decide what continues.
The gates apply to our ventures and to yours. They are early and blunt on purpose: the most expensive thing either of us can do is keep working on something that has already said no.
Week 4
Evidence of demand
A waitlist, letters of intent or a paid pilot — or we stop.
Month 6
First revenue
Real money from real customers — or we stop.
Month 12
A PMF signal
Retention and growth you can point at — or we sell, spin out or shut down.
05 · Portfolio
Small, real, and counted.
We prefer numbers we can defend to logos we can borrow. One figure per asset, and where it sits in the loop.
In build Build
FlagRoster
5v5 flag football, team & roster management
Team management for a sport we play. Our current build; first paying teams are the month-six gate.
In testing Build
PMFTracker
T hypothesis under test with PMF Programme cohorts
The product version of the PMF programme ProductTrio runs. Promoted to build only when the hypothesis lands.
Operating Build
BoiskaWPolsce.pl
19,000+ sports pitches across Poland
Live, local, transactional-intent data. Being moved from display ads to bookings, listings and partnerships.
Operating Build
PsiSpacer.pl
12,000+ dog-friendly places in Poland
A directory that becomes uncopyable through reviews, photos and a dog-owner community. Roti, the dog, approves.
Operating Build
CastlesToVisit.com
65,000 castles in 47 countries
Being rebuilt from a list into a trip-planning tool: routes, opening data, tickets — the parts an AI answer cannot give you.
06 · For founders
We earn our stake by doing the work.
If you have shipped a first product and are missing the product process to find product-market fit, we run a 12-week discovery-to-PMF programme with you. A small stake, a discounted retainer, and terms that are public because that is how we would want to be treated.
01
The programme, run by us with you
12 weeks of discovery-to-PMF work — the same loop we run on our own companies.
02
Weekly working sessions
Interviews designed and synthesised, tests run, decisions made together. Slides don’t ship.
03
Someone who has done this before
Olek took FOUND from idea to product-market fit, cut onboarding dropout at elyps by 30% and grew UX Pilot’s MRR by 50%. ProductTrio has trained 300+ startups.
04
Our name on your cap table
We stay after week 12. A stake means we answer the phone in month 9.
What we take — published, same for everyone
- Equity
- 5–15%, equity vests over the programme, not up front
- Cash
- a cash retainer at a discount to our €150/h rate
- Work
- 12-week discovery-to-PMF programme, run by us with you
- Control
- no board seat by default; we hold; we do not flip
The maths
200 hof our work over twelve weeks ×€150/hour working rate =€30,000of work — treated like a cheque of that size, and decided like one →5–15%of your company, vesting over the programme, plus a retainer below our rate
07 · The name
Named after a labradoodle.
Roti is our dog, named after the flatbread during the time we worked remotely from Asia. It also happens to spell out how we build and how we invest. All three are true.
Roti, the flatbread
Daily bread, made by hand, every day — which turned out to be a fair description of how niche businesses get built.
Research · Opportunities · Testing · Iteration
The loop every venture we build, buy or back runs on. Cyclical, not linear.
Return On Time Invested
Hours are the scarce capital of an operator. Every bet gets a ROTI score, and the score decides where our time goes.
Roti, Chief Morale Officer. Approves of PsiSpacer, tolerates the castles.
08 · Talk to us
Two doors.
Founders Apply to be backed Five questions. An answer within a week, and a no comes with a reason. First cohort Q1 2027. Owners Sell us your business Two weeks to an answer. No auction. A fair multiple in writing, and a two-year hold.
Prefer email? hello@roti.ventures · The engine: producttrio.com